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Markup vs Margin Calculator

Price from cost with markup or margin, convert between the two, and estimate break-even units. Clear definitions so you never mix markup-on-cost with margin-on-price — switch among 50+ currency labels.

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Cost → price (markup) Cost → price (margin) Markup ↔ margin Break-even units 40+ currencies
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Price from cost using markup %

Markup is percent of cost. Price = cost × (1 + markup%). Profit = price − cost.

Settings
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Enter cost and markup.

Price from cost using margin %

Margin is percent of sell price. Price = cost ÷ (1 − margin%). Not the same as markup.

Settings
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Enter cost and margin.

Convert markup ↔ margin

Markup on cost and margin on price are different. Convert either way without a cost input.

Settings
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Enter a percent and choose direction.

Break-even units

Break-even units = fixed costs ÷ (price − variable cost per unit). Covers fixed costs only — not target profit.

Settings
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Enter price, costs, and fixed costs.

Price from target profit

You know cost and how much profit you want per unit. Solve price, margin %, and markup %.

Optional
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Enter cost and target profit.

Margin after a discount

List price and cost stay fixed; apply a % off and see new margin and profit.

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Enter list, cost, and discount.

Multi-unit margin total

Price and cost per unit × quantity → total sales, cost, profit, margin.

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Enter price, cost, units.

Markup % from cost and price

Markup % = (price − cost) ÷ cost. Also shows margin %.

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Enter cost and price.

Max cost from price + markup %

Cost = price ÷ (1 + markup %).

—
Enter price and markup %.

Revenue to hit profit goal

Revenue = profit goal ÷ margin %.

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Enter goal and margin.

Markup vs margin (simple definitions)

Markup is profit as a percent of cost. Margin is profit as a percent of sell price. A 50% markup is only a 33.3% margin. Mixing them up underprices or overprices work.

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FAQ

Is markup the same as margin?

No. Markup is based on cost; margin is based on sell price. 100% markup equals 50% margin.

What markup equals a 30% margin?

About 42.86% markup. Use the convert tab: margin 30 → markup.

How do I calculate break-even units?

Divide fixed costs by contribution margin per unit (price minus variable cost). Add target profit to fixed costs if you want units to hit a profit goal.

Is my data private?

Yes. All math runs in your browser. Nothing is uploaded.

What is the difference between markup and margin?

Markup is profit divided by cost. Margin is profit divided by selling price. 50% markup is not 50% margin — this tool converts both ways.

How do break-even units relate to margin?

Break-even units need contribution per unit (price minus variable cost) and fixed costs. Higher margin per unit usually means fewer units to break even.

How do I price for a 40% margin?

Margin is profit over price. For a target margin, price is cost divided by (1 − margin). Use the price-from-margin tools instead of adding 40% of cost (that is markup).

Can I use this for wholesale and retail?

Yes. Run cost-to-wholesale and wholesale-to-retail as separate steps with their own margin or markup targets.

Why do people confuse markup with margin?

Both use profit but different denominators. Markup ÷ cost; margin ÷ price. A 50% markup equals about 33% margin — the converter shows that instantly.

How do discounts interact with margin targets?

A discount lowers price and margin unless cost also falls. Recalculate margin after the promo price, or stack with a discount calculator before you approve a sale.

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